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Fairness is a fundamental lens through which audiences interpret the integrity of storytelling, influencing not only what films and series succeed but how deeply viewers connect with characters and narratives.

The Ethical Dilemma: When Merit Meets Equity in Casting

The tension between artistic merit and inclusive representation exposes fairness as a contested value in casting. While merit remains central, subjective notions of “authenticity” or “fit” often reflect unconscious bias, leading to decisions that unintentionally exclude diverse talent despite formal equity commitments.

Subjective “fit” and unconscious bias