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What is SEO? Beginner’s Guide to Search Engine Optimization

Publicado: 26 de junio, 2025

WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short. With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform. Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page. As the premier search engine, it’s no surprise that Google offers a masterful tool to support SEO strategies. Google Search Console lets you directly request URL indexing, receive notifications about site problems, and gain suggestions for optimization  — all for free. Our FAQFox tool can help generate topic ideas by crawling other websites and creating a list of things your audience is talking about online.

SEO optimization

Strategies for Effective Content Marketing

It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. You need to target the right keywords to ensure your website appears at the top of relevant search results. Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. Ideally, it’s best to do your keyword research before you start writing content.

Image SEO

This involves optimizing webpages, improving technical performance, and building credibility through links and engagement—so that both search engines and users see your site as valuable. SEO keywords are essential for improving website ranking and attracting organic traffic. That is why identifying and effectively targeting your primary keywords is the foundation of a good SEO strategy designed to drive more organic traffic to your site.

SEO optimization

Keyword research is usually the first step of any legit SEO strategy. Boost your website performance with this free 3-part starter pack. “I did an analysis. Backlinko averages visual breaks per 1000 words. That’s a visual break every 70 words or less,” McKenzie reveals. According to McKenzie, many writers are shocked when they learn about Backlinko’s dedication to visuals.

SEO optimization

4. Why is Keyword Research Important in SEO?

  • They guide you in enhancing your website and content to increase visibility.
  • It’s great for making your internal linking faster and more efficient.
  • Basically, these are terms that tend to “show up” next to your target keyword.

It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use. For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This emphasizes to Google that your page is focused on that keyword and topic. Although not as important as your title tag, you do want SEO Anomaly to use your keyword once in your page’s URL.